FIRST EVER $1M SHOP // POP-IN@NORDSTROM X NIKE WOMEN
POP-IN@NORDSTROM partnered with Nike Women’s wear on a shop in 8 stores and online for one month. Built and executed marketing plan which included digital media, Vogue media partnership, in-store fashion show/events, social media, expansive shop and window build-out and more. Also tasked with marketing a late drop of exclusive product the final week of the shop with no marketing budget. All marketing efforts resulted in the first ever $1M sales Pop-In shop in Nordstrom history.
To solve the issue of a late shipment of product with only a few days left of the shop and minimal budget left- I suggested partnering with influencer, and personal connection (Sophia Chang), on social media push and blog story featuring the new product we shipped her which successfully sold the product out in hours of going live.