MAJOR LAZER CUSTOM MIX FOR “MAGIC HOUR” POP-IN@NORDSTROM SHOP
Initiated first ever custom music partnership for Nordstrom. Coordinated custom mix and artwork with Major Lazer for “POP-IN@NORDSTROM: Magic Hour" festival themed shop. The tactic was both relevant music content for the festival shop theme, as well as a relevant influencer talking about the shop. Hosted on Major Lazer’s Soundcloud/website and embedded on Nordstrom’s Pop-In site experience. Played in-store the duration of the shop and shared on both parties’ social media and blogs as well. Over 1 MILLION STREAMS to date. Also helped curate and select exclusive Major Lazer tour merchandise to feature in the shop to create a cohesive story.