Me+Moo: The Connected Farm Experience [Cisco]

ROLE: Senior Producer, Harvard

CLIENT: Cisco, 5G RuralFirst

Me+Moo is the first app in the world that lets you track a live cow through your phone using real-time data. The data comes from ‘fit bit’-style collars the cows wear, connected to other tech on the rural farm via 5G. The app, which also lets you build a herd and invite your friends to join, was launched to get non-techies excited about what 5G could bring to rural areas in a charming and instantly relatable way. The project spanned across creative, design, branding, tone of voice and user experience, bringing Cisco’s 5G RuralFirst project to life in a memorable way for a mainstream audience. It even comes with its own ‘emoojis’

Download today:

Me+Moo 5G RuralFirst App
Galen Driver